Brand Designer Yakob Dedi | Brand Identity Design, Brand Strategy, Logo Design and More

Heystack

Connector economy platform branding

A funny and heartful brand identity I designed for a startup.

Heystack is a connector economy platform that stands out as a technologically advanced company. It embraces a warm and approachable brand image, blending the words "hey" and "stack" to create its catchy name. Engaging with Heystack is intended to be as enjoyable as sharing a meal of pancakes with a good friend.

The brand's overall identity revolves around pancakes, beginning with the logo and extending to the brand language. Here's an example of the mailer design:

A funny and heartful brand identity I designed for a startup.

The brand's overall identity revolves around pancakes, beginning with the logo and extending to the brand language. Here's an example of the mailer design:

The company name is a combination of the words Light and Luxury. The negative space facilitates the design and allows the eye to finish the picture on its own.

The contrast of mysterious dark backgrounds with bright elements of identity continues the history of the brand, immersing customers in a luxurious atmosphere.

Brand Guidelines

Heystack brand guidelines play a crucial role in ensuring a smooth and consistent user experience. They provide a set of instructions or recommendations that help both the product team and the users understand how the product should look, feel and be used.