Jiviniti
Compassionate Non Profit Brand Identity
I designed a brand identity for Jiviniti, an organization that utilizes evidence-based strategies to promote lifestyle changes that support the holistic health of the planet, humans, and non-human animals.
Additionally, they engage in conscious communications campaigns to raise awareness and promote positive changes.
Realizing the importance of a strong and cohesive identity, JIVINITI wanted to create a brand that reflects its core values and can be seamlessly integrated into various contexts. The JIVINITI brand is designed to be versatile, adapting effortlessly to different platforms and mediums, while fostering a sense of responsibility and inspiration. With a simple and beautiful logo and a cohesive visual language, the JIVINITI brand identity serves as a powerful catalyst for change, forging a deeper connection between the program and its core values:
Divine Feminine
Compassionate
Collaboration
Flame of
Storytelling
Connection
to Nature
Rejuvenation
Brand Guidelines
The Jiviniti brand encompasses numerous touch points and design elements. To ensure harmony across these various aspects, I have devised a comprehensive and well-structured brand guidelines document. This document serves as a go-to resource, providing detailed instructions and specifications for the use of the logo, color palette, typography, imagery, and other visual elements. By utilizing this brand guidelines document, the organization is able able to maintain a strong and distinctive brand presence across all channels and touch points.
Social Media
Jiviniti social media uses emotional photography to make people feel strongly and connect with others. By capturing real moments and emotions through pictures, Jiviniti wants to engage and relate to its followers on a deeper level. The brand elements, like the petals, add to this experience. These elements also help create a consistent brand identity, making the organization's social media presence express care, thoughtfulness, and compassion.
