Brand Designer Yakob Dedi | Brand Identity Design, Brand Strategy, Logo Design and More

Techionista Academy

IT Academy Branding

I designed a vibrant and heartfelt brand identity for an IT academy from Netherlands.

The core of our brand is a hummingbird, representing agility, curiosity, and enjoyment in the pursuit of knowledge. The hummingbird can be found on all of the brand materials and serves as a dependable companion on Techionista's journey of continuous learning.

The Techionista logo showcases the hummingbird, accompanied by a distinctive word mark set in a serif font. The wordmark cleverly incorporates a hidden detail - the numbers 101, representing fundamental knowledge or introductory materials about a subject:

I designed a vibrant and heartfelt brand identity for an IT academy from Netherlands.

Printed Materials

Techionista is primarily focused on IT and online education. However, they also realize the importance of face-to-face interactions and often organize offline events. To ensure consistency in the visual representation of their brand across both online and offline platforms, I developed strict guidelines for their print materials layout and the use of CMYK color values. By closely following these guidelines, Techionista ensures that their printed materials maintain the proper color accuracy and layout, creating a cohesive brand presence both online and offline.

Illustrations

The Techionista brand identity relies heavily on illustrations, which exhibit a vibrant and energetic style to convey curiosity and excitement through the usage of negative space and geometry.

I created illustrations for all their courses, tracks, and social media. The key idea behind the illustrations is that the characters have no facial details, allowing anyone to relate to them.

And of course, the hummingbird can be found in every illustration.

Techionista Podcast

Techionista Academy has its very own podcast! I created a subbrand that incorporates the same colors, fonts, and illustration style, but with different color ratios. This allows the parent brand to remain prominent while ensuring that the Podcast brand stands out.

Episode Covers

The Techionista Podcast episode graphics have a distinct design style, featuring the flow element from the cover and prominently displaying big headshots of the guests for each episode.