LUA
Premium Personal Care Brand
I designed a luxurious brand identity for a Canadian company LUA. It's not just a personal care brand, but a thoughtful homage to Moroccan heritage and a commitment to the well-being of people and the natural environment.
At the heart of their brand is an elegant wordmark, meticulously designed with delicate, thin lines and geometric forms. This minimalist approach brings a sense of sophistication, reflecting their commitment to simplicity and effectiveness. The contrast between the luxurious gold accents and the dark neutrals creates a visually striking aesthetic that embodies the essence of LUA.
Social Media
I used the power of 3D design combined with LUA's brand elements and colors to create a captivating social media presence. By integrating these visuals, I crafted a unique and immersive experience for LUA's audience. This approach caught the attention of followers and effectively conveyed the brand's essence and personality.
Animation
The process of creating LUA's brand animations involved planning, conceptualization, storyboarding, design and animation, sound design. These steps, guided by LUA's brand identity and target audience, helped me create animations that exude luxury and enhance the customer experience.
Luxurious as the nature itself
It's a slogan I came up with for LUA
Packaging
I have developed a premium packaging design that includes the use of a gold foil technique. To ensure that the packaging looks flawless, I have maintained regular communication with a printer throughout the process. This includes discussing the design specifications, providing necessary files, and confirming that the printing is executed to the highest standard.
