Techionista Academy
IT Academy Branding
Printed Materials
Techionista is primarily focused on IT and online education. However, they also realize the importance of face-to-face interactions and often organize offline events. To ensure consistency in the visual representation of their brand across both online and offline platforms, I developed strict guidelines for their print materials layout and the use of CMYK color values. By closely following these guidelines, Techionista ensures that their printed materials maintain the proper color accuracy and layout, creating a cohesive brand presence both online and offline.
Illustrations
The Techionista brand identity relies heavily on illustrations, which exhibit a vibrant and energetic style to convey curiosity and excitement through the usage of negative space and geometry.
I created illustrations for all their courses, tracks, and social media. The key idea behind the illustrations is that the characters have no facial details, allowing anyone to relate to them.
And of course, the hummingbird can be found in every illustration.
Techionista Podcast
Techionista Academy has its very own podcast! I created a subbrand that incorporates the same colors, fonts, and illustration style, but with different color ratios. This allows the parent brand to remain prominent while ensuring that the Podcast brand stands out.
